Website Design Questionnaire

Good planning is the key to a successful website and estimating the size of a task accurately is one of the more difficult assignments in a web design project. For this reason, I’ve compiled a few questions. Your answers will help me identify and measure the scope of your project. As a convenient side effect, it will also aid you in capturing your ideas and vision for your project. If there are any areas or questions that you don’t feel are relevant to your project, please just skip them. We can always come back to it later. Once you’ve sent the filled-in form back to me, I’ll work through your answers and get back to you to discuss the right solution for your business.

DISCLAIMER: The information you provide in this form will be treated as confidential and will under no circumstances be disclosed to any third parties without your explicit permission.

Click Here to download this questionnaire as an interactive PDF form.

For Clients

The Basics

back to top







About Your Company or Project


Key things to mention could be what your business is about, when the company
was established, and what drives your company forward.


Every company has an ideal client, please let me know about the demographic
that your company targets, for example: age, gender and profession.


Mention who your competitors are, and also how you are different to them.
What is your unique selling point?


If this is your first website, explain what you hope to achieve with it, for example:
An increase in traffic, better conversions, better branding etc. If you already have
a website, you can mention the strengths and weaknesses of your current website.

About Your Design

Which existing websites do you like & why?











What look and feel do you want your website to have?




Please mention if your company already has an established colour scheme,
or if you have a colour in mind for the website, and any colours to avoid.


Media might include graphics such as product images, employee photos,
purchased stock photography or videos, audio etc. (Please make sure you have
the legal property or usage rights of any content, graphics or photos you wish to
display on your website.)

About Your Content


Taglines/Slogans would be something like “Just do it”, “Reach out and touch
someone”, etc. Here is some information on the subject:
http://www.webdesignerdepot.com/2009/09/5-tips-on-how-to-write-a-killer-slogan/



For example: About Us, Services, Products, Press Release, Links, Location,
Contact Us, Directions, Site Map, etc.



content is king“Content is King” Some things to consider…

  • One of the most important parts of your website is your copy. It should be as specific and clear as possible to the kind of client you want to attract.
  • Text content is particularly important for search engine placement. Without original text content, most search engines will be unable to match search terms to the content of a site.
  • Create an elevator pitch: An elevator pitch is a well thought-out introduction to your business as a whole. It should be displayed on your homepage in order to present visitors with an overview of what your company is about.
  • Be concise and precise: Writing for the web is different than writing for other mediums. Long flowery paragraphs and lengthy prose are not effective as the majority of web surfers quickly scan web pages for the information they seek.
  • Content is about getting the reader’s attention and keeping it. Content is about selling. Make sure your content is driving your customer’s actions.
  • For more information, google “writing effective web copy” and visit http://www.smashingmagazine.com/content-strategy-storytelling/

Additional Information



Thank You!

Thank you for taking the time to fill in this questionnaire.
I’ll make sure to respond to you as quickly as possible.

Best and looking forward to hearing from you,

—Sarah Judge